Selecting from the best consumer products on the market may not be easy.  That’s why we provide an easy to read and absorb summary and product reviews that covers critical product criteria as well as a customer satisfaction rating, so you can be confident you are purchasing a high quality product that really works.

We offer consumers a ranking system offers extensive in-house product evaluation on ingredient safety, projected effectiveness, product value and return policies combined with customer satisfaction reviews from Smarter Reviews shoppers just like you.


We check each and every product ingredient against ingredient safety databases to determine the ingredients’ proper dosage limits and ultimate safety, as well as banned substances.


We compare the safe and effective active ingredient dosages established by independent clinical studies and medical databases with those found on the product labeling to measure the projected effectiveness of the product.


Ingredients are listed on the product label in descending order of actual amount in the product. The value of the product depends on the amount of active key ingredients found in the product vs. the inactive fillers. We add the active ingredients, subtract the fillers and compare that to the product’s price to assess the value you’re getting for your money.


A strong return policy demonstrates the brand’s confidence in its product and is important so you can get a refund, if not satisfied. We assess and rank the return policy by testing the actual product return process against the brand’s return policy.


Customer satisfaction rankings are provided by our editors who share their ranking or review based on research with ingredients and or products displayed.